April 1st, 2009
What is Advertising, Promotion and Public Relations?
Difference between advertising and marketing, promotion and public relations.
What is advertising?
Actions to call people’s attention to products or services by introducing them to people through mass media channels. The purpose of advertising is to create interest and opinion in the favor of the thing being presented in the ads.
Appropriate target market must be established and proper ad channels used that were discovered and worked out while developing the marketing plan in the previous step.
What is promotion?
Getting one’s products out, getting them known and well thought of.