December 4th, 2008
Are Your Ads Open Ended or Closed?
Are your ads, open ended or closed
Ok, bear with me for a minute. Advertising can often be like a choice between the games Super Mario Bros or Zelda, and I’m referring to the original games for the first Nintendo. Super Mario Bros was a completely linear game where you travelled from point A to point B and you couldn’t do anything but travel to point B. Zelda, on the other hand, was completely open to you.
You could spend hours roaming the world if you wanted to without accomplishing anything. The game was yours to do with as you want, and if you really wanted to you could go to the harder areas at the very beginning.