February 29th, 2008
Insurance Agent Marketing - Follow Up On That Hot Lead
Purchased insurance leads can be an effective way for motivated agents to keep prospecting for new clients. Every agent’s goal should be to get in front of as many potential customers as close as possible to when that customer is ready to buy insurance.
But how to know which insurance leads to buy? Sometimes the insurance leads from reputable insurance marketing companies are sourced using compiled information, such as public records. Other sources may include self-reported information, such as surveys or questionnaires filled out on the internet
Which type of lead-gathering is best?