March 15th, 2008
The Million Dollar Cold Call
People seem to get a thrill turning up their noses at folks who sell by telephone for a living.
But let me say, if they’re well trained and compensated properly, they’re worth their weight in gold.
I’ll give you an example or two.
My former insurance agent, who retired blissfully to the golf course a few years ago, had a sales support person who was simply dynamite. She would not only handle all of the inbound business, such as rating policies, adding and changing policy terms, and channeling claims, but she was a remarkable dialer-and-smiler.