March 8th, 2008

Seven Critical Factors Of A Successful Business Web Site

In my work I visit a lot of business web sites. Some are great, others are not so great. What follows are a few observations and thoughts on the subject of “good” web sites.

The Internet is profoundly market driven.

The client/visitor “rules.” So be totally and absolutely responsive, absolutely courteous, respectful, enthusiastic and sensitive. Concentrate your efforts, wherever possible and practical, on finding and establishing frequent visitors. Then build a strong trusted relationship you can turn into meaningful future profit or strategic ethical advantage for your business.

Common sense, perhaps, but it seems that common sense is in short supply these days.

January 2nd, 2008

Adventure Activities Made Safer Due To Modern Technology

Adventure activities are now more popular than ever as people look to get away from the stresses and strains that modern life brings by getting away from it all. And with a wealth of adventure activities and outward bound activities available it has never been easier to pack your equipment and get away from it all for the weekend or week.

And so with this flux of people leaving towns and cities and heading to various parts of the country to partake in one of the numerous activities, health and safety and making sure they are safe at all times is paramount.

November 17th, 2007

Basic Principles Of Effective Communication

Listen First, Ask questions later.

Effective communication the life blood of any successful organisation and yet so often it is overlooked. This article aims to provide some practical tips to encourage effective communication.

Adopt a Top Down Approach

Good communication needs to start at the very top of the organisation by senior management setting the example through continually providing a constant stream of information to staff about the strategies, policies and procedures the organisation intends to adhere to. If employees see that senior management are consistently communicating with them they will adopt a similar approach.

Two Way Process


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