March 8th, 2008
Seven Critical Factors Of A Successful Business Web Site
In my work I visit a lot of business web sites. Some are great, others are not so great. What follows are a few observations and thoughts on the subject of “good” web sites.
The Internet is profoundly market driven.
The client/visitor “rules.” So be totally and absolutely responsive, absolutely courteous, respectful, enthusiastic and sensitive. Concentrate your efforts, wherever possible and practical, on finding and establishing frequent visitors. Then build a strong trusted relationship you can turn into meaningful future profit or strategic ethical advantage for your business.
Common sense, perhaps, but it seems that common sense is in short supply these days.