April 22nd, 2008
Autoresponder - 3 Things You Must Do To Increase Your Autoresponder Sign-ups
So you’ve signed up for your new autoresponder service, you’ve installed the code on your website, you have traffic… but no signups.
What to do? It seems that your offer of a monthly newsletter about whatever your website is about is not enticing enough to your readers so they actually subscribe to it and, more importantly, confirm their subscription.
What you need is “bait”. And I do not say this condescendingly. You must offer value to your customers if you want them to part with their money. Having a website or a blog is no longer enough to earn money, you have to offer value. We are not in 1996 anymore!